SEARCH NEWS
DIVERSITY: The Canadian Centre for Diversity in partnership with CTVglobemedia Inc
        (AlbertaIndex, November 30, Friday) ---The Canadian Centre for Diversity said it has established a nationwide partnership with CTVglobemedia Inc, Canada’s premier multi-media company.
        The agreement provides the centre, a national organization that teaches young Canadians how to overcome fear and prejudice through information, education and involvement, with a multiplatform awareness campaign leveraging CTVglobemedia's extensive array of television, radio and print properties.

Continuing its longstanding commitment to making a difference and supporting the community, CTVglobemedia has been named the Exclusive National Media Sponsor of the Centre's 2007-2008 See Different fundraising campaign.

See Different is a $10 million dollar campaign designed to expand the Centre’s programs across the country to provide youth with the education, skills and sensitivity they need to eliminate prejudice and discrimination, and to foster a society based on equality and diversity for all.

“CTVglobemedia is proud to support the Canadian Centre for Diversity’s innovative campaign, and we congratulate them on their excellent programs. We're pleased to play a role in inspiring young people in Canada to stand up for diversity, equity and inclusion,” said Sarah Crawford, Vice-President Public Affairs, CTVglobemedia.

As part of the partnership, CTVglobemedia has produced a 30-second English-language television public service announcement (PSA) to generate awareness for the Centre's public education and fundraising efforts. The PSA will be aired across CTVglobemedia's national, local and specialty television properties.

CTVglobemedia has also produced a 30-second English-language radio PSA to be aired on CHUM radio stations nationwide. Both the television and radio PSAs were launched this wee in coordination with this announcement.
In addition, the Globe & Mail will provide advertising space to promote the campaign.

“We are thrilled by this partnership: CTVglobemedia's endorsement is a great testament to the value of our work and will allow us to communicate our message from coast to coast," said Amanda L. Sherrington, CCCJ and Canadian Centre for Diversity President & CEO.

“CTVglobemedia has long been recognized as a pivotal player in promoting the value of a diverse and inclusive society. We are proud to stand beside them in communicating the message that prejudice and discrimination cannot be allowed to stand in the way of Canadian values.”

CTVglobemedia Inc. is Canada's premier multi-media company with ownership of CTV, Canada's No. 1 television network, and The Globe and Mail, Canada’s No 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 35 specialty channels, including Canada's No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Network, which operates 35 radio stations throughout Canada, including CHUM FM, Canada's No. 1 FM station.

The Canadian Centre for Diversity is the programming division of CCCJ. CCCJ and the Canadian Centre for Diversity are dedicated to teaching young Canadian leaders how to overcome fear and prejudice through information, education and involvement. The organization provides innovative programs that bring together young people from diverse backgrounds and creates safe havens in which they can engage in courageous conversations.


Did you enjoy this article? Please share it!
Reddit!Del.icio.us!Google!Netscape!StumbleUpon!Newsvine!Furl!Yahoo!